We help UGC creators land brand deals, manage campaigns, negotiate rates, organize deliverables, track payments, and operate with the polish of a professional talent team.
New brand inquiry
Seed Probiotic
Wellness UGC · 4 deliverables · $3,200
Chase Whitaker
Fitness · Wellness UGC
Active Deals
8
Pending Pay
$14,820
Due This Wk
3
Campaign pipeline
Payment received
$1,850
Petlab Co · INV-0048 · Cleared
What we handle
The unglamorous backend work that turns a creator into a business — handled with the care of a boutique management firm.
We pitch you to aligned brands, surface relevant deal opportunities, and warm up cold inboxes.
Rate negotiation, deliverables, usage rights, exclusivity windows, and partnership structure.
Briefs, timelines, revision rounds, and on-time content delivery — coordinated end to end.
Agreements, invoices, and payment timelines kept in one organized, audit-ready place.
Centralize your assets, links, media kits, raw footage, and final deliverables by brand.
Always know what's pending, approved, overdue, and paid — with gentle nudges to brands.
Built for niche creators
Whether you create gym content, skincare tutorials, wellness routines, dog content, or lifestyle UGC, Atella helps you run your business like real talent.
Strength, run clubs, mobility, athleisure.
Skincare, makeup, fragrance, haircare.
Supplements, recovery, sleep, hydration.
Home, fashion, productivity, daily UGC.
Recipes, kitchen tools, beverage brands.
Hotels, destinations, gear, road trips.
Family, parenting, baby and kids brands.
Dog, cat, pet wellness, food, accessories.
How it works
01
Tell us about your niche, audience, and the brands you want to work with.
02
We help you craft a press-ready media kit and rate card brands actually respect.
03
Brand deals, deliverables, contracts, and payments — organized inside the Creator Portal.
04
Ongoing outreach, negotiation, and strategy from a team that treats you like talent.
Inside the portal
Active campaigns
8 liveGymshark — SS26 UGC Reel
Due May 15
Seed — Probiotic Creator Brief
Due May 22
Petlab Co — Raw Clips Submission
Due May 09
Vuori — Usage Rights Review
Due May 18
New brand inquiries
Lululemon
Mindful Movement series
On Running
Cloudmonster reels
Seed
Gut health UGC
Deliverables due this week
Pending payments
$14,820
4 invoices · 1 overdue
$1,850 cleared from Petlab Co · 2h ago
Media kit views
2,431
+18% vs last month
For creators
For brands
From the roster
"Atella made me look and operate like I had a real manager. Brands take me more seriously now."
Maya R.
Wellness & lifestyle creator
"I stopped losing track of invoices and brand deadlines. Everything finally lives in one place."
Devon K.
Fitness UGC creator
"The platform helped me manage four UGC campaigns at once without the usual chaos."
Priya S.
Beauty & skincare creator
Apply to the roster
Limited spots open each quarter. Apply to join the Atella roster, or book a brand intro call to start working with our creators.